RAWD

contact@unrawed.com
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We are a content tech studio that redefines the structure of video production by integrating proprietary generative AI technologies with traditional 2D animation practices.

Moving beyond conventional production, we focus on storytelling and world-building to develop original IPs designed to expand across multiple media platforms.

By combining the visual direction expertise cultivated through commercial production with an advanced AI-driven workflow, we significantly reduce production time and costs while maintaining a high standard of visual quality.

Through strategic collaborations with leading global content platforms and partners both in Korea and internationally, we deliver next-generation content including series animations and short-form animated works. We aim to establish a new standard for content creation—driven by efficiency through technology and expansion through story.

Core Competencies

AI-based Hybrid 2D Animation Production
We integrate proprietary generative AI technologies with traditional 2D animation practices to operate a unified production pipeline spanning planning, production, and post-production. This approach maximizes efficiency while maintaining consistency in visual quality and overall direction.

AI-Hybrid Workflow
By leveraging generative AI for background creation, animation process automation, and parallelized workflows, we minimize repetitive tasks and structurally reduce production time and costs.

IP Development & World-building
We develop original story IPs grounded in clearly defined world-building and narrative structures, designed to expand across multiple media platforms beyond animation.

Media Mix Strategy
We design media mix strategies from the early planning stage, enabling IPs to extend across animation, short-form content, digital media, exhibitions, and interactive formats. This approach ensures scalability, longevity, and adaptability across platforms.

Global Content Distribution
We operate a content production and delivery pipeline optimized for global short-form and series-based platforms, with formats and runtimes tailored for international markets.

Recognition

빙氷.THE ICE

Chroma Awards 2025 · Animation & Anime Category · 1st Winner
Chroma Awards 2025 · Freepik Sponsor Division · 3rd Prize
SGAFF 2025 · Seoul International AI Film Festa · Silver Award
Korea International AI Content Awards 2025 · Third Prize Winner
BIAIF 2025 · Busan International AI Film Festival · Official Selection
Miami Art Tech Summit 2025 · Official Exhibition Selection

ANNOYING
New York Short Animation Festival · Fall 2024 · Finalist
26th GIFF (Genesis International Film Festival) · Finalist

ATMOSPHERIC SYNTHESIS
Project Odyssey Season 2 (2025) · Open Format Category
· TOP 25 — Official Selection

ROOKIES
Project Odyssey Season 2 (2025) · Marketing & Advertisement Category
· TOP 25 — Official Selection

TAKEONE
AI ARTIST Festival (Beijing) · Season 2 · Official Selection

Additional Recognitions

RUNWAY Creative Partners Program (CPP) · Official Member

Amorepacific AI Contest 2024 · Finalist (All Categories)
BEYOND · KOCCA AI Content Festival 2024 · Official Exhibition

Our work in AI-driven visual storytelling has been recognized by leading global festivals and institutions.

Location

3F, 70 Baekbeom-ro 90-gil, Yongsan-gu, Seoul 04315
Republic of Korea

and more

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RAWD

Animation—빙氷(THEICE).2025

Commercial—Real QLED: Looking for a Real QLED? | Samsung

Commercial—Seven Knights Re:birth

Animation—Annoying.2024

© Cargo (Sample) — ’27